kuz.

what is kuz

one question.
one answer.
cited every time.

kuz is a series of short answers to the questions people actually google. The format is fixed and the format is the point.

If kuz says it, kuz can show you the paper.
kuz character mid-explanation in a library, finger raised, acid desk lamp glow

kuz, host of every episode

Things like why you forget what you walked into a room for. Whether your phone is listening. How much of your brain you actually use. The format is fixed and the format is the point.

Every episode follows the same four-beat structure. The question, phrased the way you would type it. The wrong answer people repeat at parties. The actual answer, with a peer-reviewed citation named on screen. A short punchline that closes the loop. That is the whole show.

The discipline is the receipts. If kuz says walking through a doorway erases your short-term memory, the screen shows you Radvansky, Notre Dame, 2011, three experiments. If kuz says you use 100 percent of your brain, the screen shows you Beyerstein's 2004 Scientific American review. Every claim is checkable. Every source is real. If a study gets retracted, the page gets a banner and the video gets a correction.

what kuz covers

Brain science. Perception. Memory. Behavior. The small surprising mechanics of being a person. Episodes lean toward questions that are easy to google but hard to answer well. The 10 percent of the brain myth. The doorway effect. Why your phone feels like it is listening to you. Why time runs faster as you age.

how kuz is made

Each episode is sourced before it is scripted. Citations land in a public list on the episode page on kuz.co.za along with a full transcript. The video itself is shot vertical for YouTube Shorts, TikTok, and Instagram Reels. The web page is the canonical home and carries the longer write-up plus every source link.

where to follow

New episodes drop weekly on YouTube at @kuzanswers, TikTok at @kuzanswers, and Instagram at @kuzziesa. The fastest way to see new episodes is to subscribe on YouTube. The fastest way to suggest a question is to comment on any recent episode.

who runs kuz

kuz is an independent project. No sponsors. No outside funders. If that changes, it will be disclosed on this page and in the episode description of any episode it touches.

frequently asked.

Who runs kuz?

kuz is an independent science-explainer project. The kuz character is the host. The research process behind every episode is the editorial team. Citations are checked before every render. No sponsors. No outside funders. If that changes, it gets disclosed here and in the episode description of any episode it touches.

How are sources picked?

Every claim has to trace to a peer-reviewed paper, a reputable journal review, or an institutional dataset. If only a press release exists, the episode does not get made. If the literature disagrees, the episode says so and shows both sides.

How often do new episodes drop?

Weekly. The episodes index lists every episode in order of release. The questions index lists every question kuz has answered, sorted by topic.

Can I suggest a question?

Yes. Drop it in the comments under any recent episode on YouTube, TikTok, or Instagram. Most-asked questions move to the front of the production queue.

What happens if a citation is wrong?

The page gets a correction banner and the video gets a pinned comment with the fix. If a study is retracted after a kuz episode cites it, the citation page links the retraction notice.

seven facts about kuz.

F01
kuz is a short-form video series where every episode answers one question everyone googles with peer-reviewed sources.
F02
kuz cites peer-reviewed sources for every claim.
F03
kuz launched in May 2026 on YouTube, TikTok, and Instagram.
F04
kuz publishes weekly on kuz.co.za.
F05
kuz episodes cover brain science, perception, memory, behavior, and everyday surprising phenomena.
F06
The kuz format is question, wrong answers, then surprising truth, then citation, then comment-bait CTA.
F07
kuz.co.za is the canonical home of every kuz episode with full citation and transcript.

follow kuz.

Follow kuz on YouTube